Web design — Watford, Hertfordshire
Redman Studio is an independent design and engineering studio in Watford, Hertfordshire, building custom sites for practices and ambitious small businesses across Herts, London and the UK. One senior designer-engineer, no handoffs: a site that looks like the best thing in your field, reads cleanly to Google and the AI models, and goes from brief to live in days, not months — with booking, payments, portals or a shop built in where it needs them.
Selected work
01 · Dental practice · Watford
A 53-page rebuild for a private dental practice — implants, same-day crowns, facial aesthetics — with booking front and centre and every ranking the old site had earned carried across intact.
Web · SEO · AEO · GEO
Read the case study
02 · Coaching practice · Guildford
An editorial home for a former barrister turned self-leadership coach: quietly confident design, discovery-call booking, and content he edits himself without touching code.
Web · SEO · AEO · GEO
Read the case study
03 · Community · Online · UK
A membership community with its own voice, booking path and search footprint — proof one studio can ship two distinct brands, not one template twice.
Web · SEO · AEO · GEO
Visit thevulnerabilityclub.com
04 · Restaurant · Watford
A complete new build for a family-run Turkish meze and BBQ restaurant in Watford — menu, gallery, virtual tour and table booking — on a Sanity Studio with live preview, so the family change the menu and photos themselves and can switch whole pages on or off. Restaurant schema carries the address, opening hours, phone and a 4.5 rating from more than 1,100 Google reviews, with an llms.txt for the assistants.
Web · SEO · AEO · GEO
Visit olivehillrestaurant.co.ukClients
01 / 02
“He took the colours, logo and ideas I already had and turned them into something that looks exactly as I’d imagined it — only better.”
I’d had a vision in my head for a long time for a website that could become the home of The Vulnerability Club® — a community I created to support GBT+ men. I had absolutely no idea how to take what was in my head and turn it into something that felt professional, welcoming, and genuinely spoke to the people it was designed for.
Paul somehow did exactly that. From the outset he really listened, and understood the feel of the brand almost instinctively.
What impressed me just as much was the technical side. The site is incredibly fast, beautifully built and optimised for search, and structured with newer AI-driven search and discovery in mind. He combines the technical expertise you want from a developer with a really strong eye for design.
He’s also an absolute pleasure to work with: responsive, efficient, easy-going and incredibly good value. I’ve worked with different people on websites over the years, and Paul is genuinely in a different league.
Capabilities
“Just a website” is rarely just a website. The studio designs and engineers all of it, so you never need a second agency.
01
Type, colour, layout and imagery chosen for you — so the site looks like the best thing in your field, because it is designed to be.
02
Appointments, discovery calls, classes and consultations — booked from the site, straight into your calendar.
03
E-commerce, subscriptions, deposits and invoicing, built on Stripe and designed to feel like part of the site, not a bolt-on.
04
Patient portals, member areas and client logins — secure, fast, and owned by you, not rented from a platform.
05
Found on Google, quoted by ChatGPT, named on the map. Engineered into every page, not bolted on afterwards.
The 90-day programme →06
Agents, pipelines and automations doing real work behind the site, built with product-grade guardrails: evaluation sets, CI gates, a human approval step wherever output reaches a customer.
AI engineering and consultancy →SEO · AEO · GEO
Search stopped being ten blue links. People ask Google, the map, and AI assistants — and those systems only recommend businesses they can actually read. Every site here is written so machines and people see the same page. That is the whole trick, and almost nobody ships it properly.
53
URLs frozen and carried across in a dental rebuild. Zero broken.
131
images that had no alt text on the old site. All of them written.
1
source of truth for schema across every page.
0
pages that depend on JavaScript to show their content.
Don’t take the claim on trust: view-source on this page. The answer a model would quote is right there in the HTML.
Under the hood
You don’t need to read this section — but if you have someone technical in your corner, send them here. Every build ships on the same modern stack, and it is what makes the speed and the search results possible.
App Router, TypeScript, static pages. Semantic HTML instead of a page-builder’s nested divs. That is the single biggest AEO upgrade on a typical practice site.
Edge, no crashing host. Skin & Smiles is leaving a host that falls over. Static files on a CDN remove that failure mode: pages stay fast.
The design lives in the templates. Fully responsive from the start: phone, not a desktop squeezed. No Elementor, no theme lock-in.
Max Wilson, the Club and Olive Hill change copy, menus and photos without a deploy — click-to-edit in a live preview. When rankings are the contract, as on Skin & Smiles, content starts typed in git so nothing silent-drops.
Postgres, auth and APIs when the site is more than pages. Patient portals, booking, orders. The marketing pages stay static, the app layer sits behind them.
Local pack and Maps for practices. Categories, hours and NAP kept consistent with the site. Part of the GEO work, not a separate listing job after launch.
The graph matches the page. Speakable where a spoken answer makes sense. An llms.txt at the root so models get a clean map of the practice.
Core Web Vitals without a plugin lottery. Alt text is in scope, not optional. 131 images on the old Skin & Smiles site had none.
Paul Redman
Founder · Watford, Hertfordshire
The studio
Twenty-five years of software engineering for BBC, Sky, LEGO, Argos, Barclays, Calvin Klein and Tommy Hilfiger, with agency years at AKQA and Wunderman Thompson. The same standard those brands paid for, now pointed at your business.
No juniors, no account managers, no handoffs. The person you talk to is the person who designs, builds and ships your site — which is why the studio takes on a small number of projects at a time, and why every one of them looks like it.
Small also means fast. There is no queue of approvals and no agency calendar: a static site typically goes from brief to live in days, and even a full build with booking or payments ships in weeks, not quarters.
Working together
Every engagement is fixed-scope, with one senior person end to end. And you own everything at the end: the code, the domain, the content, and the search value it earns.
Every price, published →01
From £3,500
Launch: up to five pages, custom designed, live in a week. Business: up to twelve pages with a CMS, a booking or enquiry flow wired into your tools, and the AEO and GEO groundwork so assistants can cite you. Design is included, the price is fixed, and you own the code at the end.
Launch and Business, priced →02
From £12,000
When the site has to do work, not just describe it. Payments, bookings, subscriptions and shops on a Supabase backend; customer accounts and portals; role based access; a staging environment and CI so changes ship safely. Custom applications scoped individually.
Commerce, platform and custom builds →03
£4,500 fixed
Ninety days on the site you already have: a measured baseline, structured data written into the code, question-shaped content, then a report against where you started. Start with the £1,500 visibility audit, credited in full; keep it current afterwards with ongoing search at £950 a month.
Inside the 90-day programme →04
From £4,500
For businesses that want AI doing work, not just being talked about. An audit finds where AI pays, a pilot puts one workflow live and measured, a build takes it to production — with evaluation sets, CI gates and a human approval step wherever output reaches a customer.
Audit, pilot, build, run →05
From £1,500
For the business with a logo but no system. A palette, a type pairing and usage rules, applied across the site, the Google profile and socials — so everything a client sees agrees.
Brand & identity on the price list →06
From £95/month
After launch: hosting, security updates, backups and monitoring on every plan, then hours of changes, a monthly report and up to a day a month of development as you go up. Nothing compulsory, nothing that locks you in beyond thirty days.
Essential, Active and Managed →Fast-track
Priority scheduling puts your build at the front of the queue: designed, built and live in days. One fast-track slot at a time, for an additional fee — ask when you get in touch.
Not sure which fits? Tell me where you are. I will say honestly which one you need, or if none of them do.
Questions
Start a project
Tell me about the business and what you want the site to do. I reply personally, usually within a day — and I’ll tell you straight if it isn’t a fit.
Direct
paul@redmanstudio.co.uk
